In partnership with GSD&M Agency, Incite designed a social activation to highlight Popeyes Chicken’s 12-hour marination process in just 1.2 minutes. Activated at the Shaky Knees Festival in Atlanta, this giant piece of fried chicken called "The Marinating Machine” took visitors on a psychedelic video journey through worlds of chicken and spice while seated in a vibrating chair. Before entering, each participant posed for a photo that later appeared in the animated video, surprising viewers with a unique experience.
