Twistx is a training certification program designed for rotational sports like golf, baseball, and tennis. The Twistx team approached incite to design a brand aimed at their clientele of serious athletes looking for high quality products to improve their performance. Through our process, incite came out with a new iconic identity that represents the quality and innovative technology of Twistx. We developed concept drawings and 3D renderings of the Twistx device to provide a visual direction and a prototype then explored the technical feasibility to work with manufacturers in implementing that vision. To further showcase the Twistx product and services, our team produced a sizzle reel and instructional videos, then designed and launched a website to market to potential customers.