Toyota Camry - 360° Brochure

Social Activation

Incite partnered with Toyota for the 2018 Toyota Camry unveiling at the Detroit Auto Show. Using a spherical projection system from PufferFish, we designed an immersive interactive tour of the interior as well as a 360° drive simulation. To create a social component to the experience, a separate globe featured a “Bird’s Eye View Simulator” photo booth experience. Attendees were prompted to pose for a 360° photo and within seconds, their photo appeared floating around the globe.