Toyota Camry - Photo Booth

Social Activation

To showcase the Toyota Camry’s bold new look, we expanded on the bullet-time photo booth to embody the feelings of motion, speed, and joy, creating a memorable experience for New York Auto Show visitors. We designed a sleek camera enclosure, housing 20 cameras used for the bullet-time effect and a wall backdrop with built-in 3-dimensional lenticular sculptures measuring 12 feet high, 30 feet in diameter with a 120° arc. The exhibit became a landmark at the auto show, drawing in over 3,000 visitors.