The Station by Maker

Brand Identity

Maker Studios and Disney presented Incite with the challenge to rebrand and relaunch their original channel The Station. Leveraging the digital language at the heart of The Station’s identity, we used the early 2000’s online experience as our inspiration to create a unique design language. We placed those elements into different contexts, which made for fun expressions in all media by celebrating imperfection, which is at the root of the Maker culture.