Polaris by Maker

Design & Development

Maker Studios came to us with a challenge to rebrand their most popular channel and relaunch their original channel after both had gone through multiple revisions over the past 6 years.  

Polaris started for gamers, dedicated to gaming content and evolved over the years into a much more diverse source for gaming related content. Unfortunately, the brand identity did not reflect this evolution. Like The Station, we looked at the brand DNA of Polaris and created a unique design language expressing life "game-ified." Our overarching theme was to use the glitch, something that happens in games and apply that to everything we did. Again, celebrating imperfection and communicating their theme, “Life isn’t a game but it would be a lot more fun if it was.”

Market Research

Business Strategy

Branding, Logo Design & Advertising