Polaris By Maker

Brand Identity

Polaris by Maker Studios started for gamers and evolved over the years into a much more diverse source for gaming related content. We looked at the brand DNA of Polaris and created a unique design language expressing life "game-ified." Our overarching theme was to use the glitch, something that happens in games, and apply that to everything by celebrating imperfection and communicating their theme “Life isn’t a game but it would be a lot more fun if it was.”