Nike Air Max Day - Photo Booth

Social Activation

In partnership with Portland agency dotdotdash, incite created an immersive photobooth experience for Nike Air Max Day 2018. Sneaker enthusiasts marveled at the reflective monoliths in New York and Los Angeles Foot Locker stores hosting the anticipated Air Max drop. Inside the reflective booth, a surprising rush of air whirled balloons and confetti around each visitor while our hidden bullet time cameras captured expressive moments.  Our system then generated a dynamic bullet time video, retrievable at a kiosk moments after exiting the booth.  Select videos were prominently displayed in Time Square, emphasizing awareness of the event, brand and experience.