Design & Development
Maker Studios came to us with a challenge to rebrand their most popular channel and relaunch their original channel after both had gone through multiple revisions over the past 6 years.
Started as a group of content creators who wanted to put all of their videos together in one place, they created The Station. After a couple of years, The Station was rebranded and the original personality and brand voice was lost. Our challenge was to take the elements of the brand that made it successful and try to make it feel new and fresh.
We leveraged the digital language which is at the heart of The Station’s identity and that represents the roots of the brand. We used the early 2000’s online experience as our inspiration as well as the original version of The Station logo to create a unique design language. Then we took those elements and put them into different contexts, which made for fun expressions in all media. We celebrated imperfection, something at the root of the Maker culture.
Branding, Logo Design & Advertising