Design & Development
Hit Doctor Records is a newly formed record label in the hip hop and EDM world. They came to us to develop a brand identity that could be implemented not only across their digital presence, but across merchandise concepts as well. The team designed an identity system that was visually flexible enough to work with both EDM and hip hop artists, while also making a bold statement about the label as a brand in itself. The sophisticated logo references a record needle about to drop on the surface of a record. We designed concepts for apparel, butterfly blade combs, DJ slip mats, and stage towels for artists.
Branding & Logo Design