Heidi's Salsa

Brand Identity

Incite partnered with Heidi and her business partner Nikki, both passionate entrepreneurs with an exceptional salsa recipe, to take their product to market. From honing the recipe to logo and packaging design, we created an identity that represents the essence of the brand: an all-natural, authentic California salsa that tastes like it was freshly made. The fiesta theme and iconic sugar skulls are an homage to Heidi's Mexican heritage and also represents their love of sharing salsa at parties with family and friends.