"Click" - Apple Music

Design & Development

In advance of the launch of Apple Music, our client had a vision of creating a spot that embodied the frustrations consumers have with existing music streaming services.  The endless clicks, messages, UI screen and irrelevant suggestions that comprise this spot were created from scratch by our team of designers and animators, with intent of looking pixelated and distracting.  It was a challenge to our team to ignore their instincts towards elegant, seamless design and create something that was visually startling in an almost unsettling way.

Content Creation

Product Representation